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Monday, July 13, 2009

Search Engines: In the Future

Posted by B@siT

If you want to find something out these days, one of the first things you will do is type words into a box on the webpages of a search engine.

The result will be an avalanche of websites which contain the words you are looking for, hopefully with the most useful ones at the top of the list.

For much of the past two decades, search results have been triggered by straightforward keyword connections.

It has been an adequate solution, but it is far from perfect says Mike Elgan, a columnist at Computerworld.com.

"Human beings view the world in terms of associations - a classic example in the scientific community is when you say the sentence 'I saw a bird
with a telescope'.


Human Understanding:

Search engines have never really understood the precise meaning or true intent of questions or phrases - semantic search is a process trying to improve this.

A new generation of web services is in development to offer results for words and picture searches, and attempt to understand users' questions.


Kosmix is one of a new batch of search engines trying to incorporate human understanding into its complex mathematical computations.

Anand Rajaraman, co-founder of Kosmix, said the site's goal is to encourage a kind of "serendipity" by displaying information in a visual way.

The idea is for people to be able to scan it and find interesting things more like a magazine. You know how you are scanning a magazine and suddenly something catches your eye serendipitously.


Exciting Work:

Bing is the latest reincarnation of Windows Live Search and MSN Search which have never been as popular as Yahoo or Google.

To improve it Microsoft bought semantic search company Powerset that uses updated methods to produce their results.

Also, increasingly search is moving beyond desktops. One recent survey in the US showed the number of search apps downloaded to mobile phones in the past year has doubled.

While a third more searches are being done on mobile web browsers - many devices have GPS and a constant stream of updated information.


Voice Search:

A search engine of the future will not just return a list of restaurants, for instance, but it will know you are inside a car, what time of day it is, and the traffic conditions.

So when you get to the restaurant, it will be able to guide you to the nearest parking space, and tell you what specific lunch specials are on the menu that day.

But typing on the go can be dangerous and even illegal in some places, so the physical way we search may change over time.
With a mobile device it's easier to say what you want rather than type some keywords, People speak in short simple sentences when they know there is a speech recognizer listening to them.

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